4. Dealers No Longer Have To Purchase And Stock So Many Single-Purpose Boats
Until now, dealers have had to forecast and buy the type and size of boat they hoped their prospects would want next year:
This has required accurate predictions of general market trends. It has also meant attempting to correctly guess which individuals within this market would approach their dealership with their own particular needs and priorities. And it has necessitated stocking a large variety of boats to meet every type of requirement for size, function, style and affordability.
experience often produces accurate predictions, there are still
those times when the wrong boats are ordered. This has resulted in
the loss of some sales because the ‘right’ boat was not in stock and
the ‘hot prospect’ wouldn’t wait. And it has also meant that
unwanted boats sat in the warehouse collecting dust until they could
be sold at a discount.
Prospects can be more easily sold since their sailing, skiing, fishing and powerboat needs all are satisfied by the same boat. And customer requirements for affordability, portability, easy storage and safety are all successfully solved by the versatile Hydracraft.
2003 South Mesa Street
San Pedro, CA
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